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Imagination in movement

New watches 2025

Rolex unveils its new models, born from an imagination in perpetual movement that inspires every part of the manufacture.

From the movement, case and bracelet to the design and choice of materials, Rolex’s latest creations reflect its ever-evolving inventiveness, elevated standards, and unwavering commitment to pushing the limits of excellence. These watches are the culmination of watchmaking achievements that expand the realm of possibilities and chart new horizons.

The Land-Dweller

Opening new horizons

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The GMT-Master II

The perfect match

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The Oyster Perpetual

A fresh look

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The 1908

The geometry of elegance

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The Datejust

Light and shade

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Exclusive dials

The brilliance of the unexpected

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